Private coaching for entrepreneurs and coaches who want clearer thinking, calmer decision-making, and sustainable success.

Running your own business requires courage, resilience, and constant decision-making.


But many capable entrepreneurs quietly struggle with second-guessing, visibility fears, pricing anxiety, or an inner critic that never fully switches off.


This work helps calm the nervous system patterns behind those reactions so you can lead your business with more clarity and confidence.

When High Performance Starts Feeling Heavy

Many entrepreneurs appear confident and capable on the outside.


But internally, things can feel very different.


You might recognize some of this:

  • replaying decisions long after they’re made
  • hesitating to raise prices or speak confidently about your work
  • feeling pressure to always “hold it together”
  • worrying that others know something you don’t
  • pushing yourself constantly while still wondering if you're doing enough

These reactions are common among thoughtful, responsible professionals.


They’re not a sign that something is wrong with you.


Often they simply reflect a nervous system that has been carrying pressure for a long time.


And when that pressure begins to settle, the way you show up in your business can change in powerful ways.



The Hidden Emotional Landscape of Entrepreneurship

Building a business is deeply rewarding.


But it also places unique emotional demands on you.


Every new offer, marketing decision, or price increase can activate deeper patterns such as:

  • impostor syndrome
  • fear of failure or visibility
  • perfectionism
  • pressure to constantly prove yourself

You may already know the strategy.


But internal stress patterns can still slow you down, creating hesitation, overthinking, or burnout.


The encouraging news is that these patterns are not fixed.


They can change.

Why Trauma-Informed EFT Works Differently

Most business coaching focuses on strategy or mindset.


But when stress patterns live in the body, insight alone often isn’t enough.


Clinical EFT works directly with how stress is stored in the nervous system.


During sessions we combine focused awareness with gentle tapping on specific acupressure points.


Over time this helps the nervous system regulate — allowing for:

  • clearer thinking
  • calmer decision-making
  • reduced self-criticism
  • greater confidence in leadership

This creates the internal stability required for sustainable growth.

What Often Changes for Entrepreneurs

Clients frequently notice shifts such as:

  • making business decisions faster and with more confidence
  • speaking about their work without anxiety
  • recovering quickly from setbacks
  • pricing their services with greater clarity
  • feeling calmer while running their business

Growth begins to feel steady instead of stressful.

Real Results From Coaches & Entrepreneurs

Jamie Phillips

Mindset & Wellness Coach

"In our last session, you helped me prepare for what felt like a vulnerable and scary step in my business-building: launching my new course into the world... When I made the announcement on social media and was anticipating the usual rounds of anxiety, double-guessing, middle-of-the-night obsessing to follow... it didn't come! I didn't double-guess my announcement. Didn't re-read and obsess over my wording. And... I slept like a baby."

Hilda

Author and Coach

"The EFT Tapping coaching helped me not only to focus on shedding my limiting beliefs but also to look forward in a practical way to expand my business. By the end of the sessions, I had a new coaching program offer and could sell it with clarity. I also had the confidence to be more visible to potential clients and to offer a flash offer which led to two new clients."

Sarah

Life Coach

"I was stuck in a rut, struggling to make progress in my coaching business despite my best efforts. But with Kay's support and the use of EFT, I uncovered what was really holding me back... now I feel like a weight has been lifted off my shoulders. I'm attracting the right clients, feeling more confident, and finally seeing the success I've been working towards."

Kathleen McDermott

MSN, RN

"She guided me with her questions to discuss what I felt was holding me back from succeeding in my coaching business. I have a lot of self-limiting beliefs and Kay helped me understand how to work through them with EFT. I truly felt the doubt leave my body with each tapping session."

Why Work With Me

Where business strategy meets emotional healing.

Kay Kraggerud, Clinical EFT Practitioner and trauma-informed coach

Leading and scaling a business requires both strategic thinking and emotional resilience.


My background bridges these two worlds.


I hold a Master’s degree in Business Administration and advanced certification in Clinical EFT, a method supported by a growing body of research in nervous system regulation.


This allows me to help entrepreneurs address the internal patterns that influence:

  • leadership confidence
  • decision-making
  • visibility and pricing
  • resilience during challenging seasons of business

Sessions take place online, allowing you to receive focused support wherever you are — without disrupting your workday.

This Work May Be a Good Fit If

  • you are building or growing a purpose-driven business
  • you understand strategy but internal blocks still appear
  • you want to lead with calm confidence rather than constant pressure
  • you are ready to address the patterns that affect visibility, decisions, or follow-through
  • you value evidence-based support for lasting change

A Different Way to Grow Your Business

Clarity, confidence, and sustainable momentum

Imagine leading your business with:

  • confidence in your pricing and boundaries
  • greater emotional resilience during challenges
  • clarity when making decisions
  • moving forward without constant overthinking

This work is not just about business growth.


It’s about creating a way of working that feels sustainable and aligned with who you are.

What Clients Often Discover


Many entrepreneurs begin this work feeling skeptical, overwhelmed, or unsure whether meaningful change is really possible—especially if you’ve been “the capable one” for a long time.


Here’s one example of what that shift can look like.

S.P., Entrepreneur

Feb 2026

“When someone first suggested EFT for the stress I was dealing with, I was skeptical. But after a major business setback and watching my health decline in the process, I was out of options. The constant chest tightness and disrupted sleep—I knew something had to change.

I'll be honest—I didn't think EFT was for guys like me. But the approach Kay uses is science-backed and practical. No drama, no reliving the worst moments—just a clear method that actually worked. The physical tension I'd been carrying for months started to lift. I could think clearly again—make decisions without the constant fog of anxiety.

If you’re on the fence about whether this is ‘for you,’ I’d say just book the discovery call. It’s not what you think it is—and it works.”


How We Can Work Together

Entrepreneurs come to this work at different stages of their journey.


Some want to explore the approach through a focused session.


Some want to explore the approach through a focused session. Others prefer structured coaching that creates meaningful change over time.


Below are the primary ways clients work with me.

(All sessions are private and conducted online.)


Choose the Level of Support That Fits Your Business Journey



All prices in USD.


Breakthrough Strategy Session

Single Session

$225

A focused session to bring clarity to one specific stress pattern — and begin shifting it.

This option is ideal if you want to:

  • gain clarity around a specific challenge or decision
  • reduce anxiety around visibility, pricing, or client work
  • experience this approach before committing to deeper work

Includes

  • One private 90-minute coaching session
  • Trauma-informed EFT support
  • Practical regulation tools you can continue using after the session

This session is designed for one area of focus. For deeper, lasting change, most clients continue with structured support.

See full details

What we focus on
In this session, we focus on the issue that feels most present and pressing for you.

Using trauma-informed EFT and guided coaching, we gently reduce the emotional intensity connected to what you’re experiencing—so your system can begin to settle and your thinking can become clearer.

Clients often leave with:
✓ greater clarity around the issue at hand
✓ less emotional intensity in their body
✓ a clearer sense of next steps

Best suited for:
✓ experiencing his approach for the first time
✓ working through one specific business challenge
✓ exploring whether this work is the right fit for you

Bonus
If you later decide to continue with the Business Clarity Program, $50 from this session is credited toward the program.


Business Clarity Program

Most clients begin here

$1,200

A structured coaching program designed to help you regulate stress patterns, think more clearly, and lead your business with greater confidence.

Over the course of this program, we work through the patterns that keep your mind in overdrive—so you can make decisions with more clarity, steadiness, and self-trust.

Clients often notice improvements in:

  • decision-making confidence
  • pricing and boundary clarity
  • reduced overthinking and self-criticism
  • greater emotional resilience during business challenges

Includes

  • Six private coaching sessions (90 minutes each)
  • A personalized Clarity & Change Plan
  • Ongoing nervous system regulation tools between sessions
  • Email support between sessions

Designed to create meaningful, lasting change over 10–12 weeks.

See full details

How this program works

Many patterns connected to anxiety, emotional exhaustion, and self-criticism develop over time. Meaningful change typically requires consistency.

Working together across several sessions allows your nervous system to settle while we address the underlying patterns influencing how you think, feel, and respond in your business.

Clients often begin to notice:
✓ less emotional reactivity
✓ clearer thinking under pressure
✓ more stable energy and improved sleep
✓ a more supportive inner dialogue
✓ greater confidence in decisions, visibility, and boundaries

Bonus resources
✓ client portal with session notes and action steps
✓ Foundations of EFT resource
✓ Emergency Reset Toolkit
✓ Setback Recovery Protocol

Best suited for:
Entrepreneurs who want consistent support and enough space to create meaningful, lasting change—not just temporary relief.

Payment options
Payment plans are available.

(2–3 installments can be arranged after your discovery call.)


Private Intensive Coaching

Concierge-Level Support

$2,800

/month

For entrepreneurs in high-stakes or demanding seasons who need consistent, high-level support.

This level allows for deeper, more flexible work together — with space to address both immediate challenges and the underlying patterns driving them.

Includes

  • Up to 8 hours of private coaching per month
  • Flexible session scheduling
  • Priority email / voice support between sessions
  • Ongoing strategy and emotional integration support

Designed for clients who want close guidance, consistent support, and the ability to move forward more quickly.


Availability is limited to ensure a high level of personal attention.

See full details

How this support works
Some seasons of business require more than weekly or biweekly sessions.

This option is designed for entrepreneurs who need consistent, high-touch support during periods of growth, transition, recovery, or increased pressure.

It allows us to work together with greater continuity—so you are not left carrying everything alone between sessions.

Additional support may include:
✓ Emergency Reset Toolkit

✓ Setback Recovery Protocol

✓ Foundations of EFT resource

✓ Understanding Your Stress Response guide

✓ Priority messaging support

✓ Reserved client capacity

Best suited for:
✓ demanding or high-stakes business seasons

✓ significant launches or transitions

✓ periods of elevated pressure or burnout recovery

✓ clients who want flexible, high-touch support

Minimum engagement
2 months

Payment options
Payment plans are available.

(2–3 installments can be arranged after your discovery call.)

If you're unsure where to begin, the Business Clarity Program is where most entrepreneurs start.

Ready for a Breakthrough?

Your journey begins with a calm, supportive conversation.


During this private discovery call we will explore:

  • what you're currently experiencing in your business
  • what may be creating internal pressure or stress
  • whether this approach feels like a good fit for you

There is no pressure and no obligation.


The goal is simply clarity.

Frequently Asked Questions

How is this different from regular business coaching or mindset work?

Most business coaches focus solely on strategy—the "what to do" and "how to do it." While that knowledge is valuable, it doesn't address why smart, capable women stay stuck despite having all the right information. I combine my MSc in Business Administration and real-world entrepreneurial experience with Advanced Clinical EFT techniques to eliminate the root emotional blocks that sabotage your progress. Instead of just giving you another action plan, I help you clear the internal barriers that prevent you from implementing what you already know works.

I've tried therapy/coaching before. Why would this be different?

Traditional therapy often focuses on understanding your patterns, while standard coaching pushes you to take action despite your blocks. My trauma-informed EFT approach actually clears the emotional charge behind your limiting beliefs, creating lasting change rather than temporary motivation. Because I understand both business challenges and deep emotional healing, I can address the specific ways your past experiences show up in your entrepreneurial journey—like undercharging, avoiding visibility, or sabotaging success when things start going well.

Can we really tackle both business and emotional issues in the same program?

Absolutely, because they're not separate issues—they're interconnected. Your business challenges are often symptoms of deeper emotional patterns. For example, consistently undercharging isn't just a pricing problem; it's often rooted in worthiness beliefs. Fear of visibility isn't a marketing issue; it's usually connected to early experiences of being criticized or rejected. By addressing the emotional roots while applying sound business principles, you get sustainable results instead of constant internal battles.

What if I don't have 'big trauma'—just regular business anxiety and self-doubt?

You don't need to have experienced major trauma to benefit from this work. Imposter syndrome, perfectionism, fear of failure, and chronic self-doubt are all forms of emotional blocks that respond beautifully to EFT. These "everyday" struggles often stem from smaller but significant experiences—critical feedback, family messages about money, or early experiences of not feeling "good enough." My trauma-informed approach means we work gently and safely with whatever comes up, regardless of its origin.

How do I know if I'm ready for a 3-6 month commitment?

You're ready if you're tired of the cycle of knowing what to do but struggling to consistently do it. If you find yourself sabotaging opportunities, playing small despite your capabilities, or feeling exhausted by the constant internal battles, this work can create breakthrough. The 3-6 month timeframe allows us to not only clear surface blocks but address the deeper patterns that keep recreating the same challenges. Most importantly, you're ready if you're committed to showing up authentically and doing the inner work alongside the business strategy.

What happens between sessions? Do I get ongoing support?

Yes, you receive ongoing support as you implement changes and navigate new challenges that arise. This might include brief check-ins when you're facing a difficult decision, guidance on applying EFT techniques to specific situations, or support when old patterns surface. Transformation doesn't happen only in our scheduled sessions—it happens in real-time as you navigate your business, and having that ongoing support ensures you don't get stuck when challenges arise.

Will this actually help me make more money/grow my business?

When you clear the emotional blocks that cause you to undercharge, avoid opportunities, or sabotage your success, the natural result is increased income and sustainable growth. My clients typically see improvements in their ability to price confidently, market authentically, make decisive business decisions, and sustain growth without burning out. However, this isn't about quick fixes or magic formulas—it's about creating the internal foundation that supports consistent, values-aligned business success.

I'm really busy running my business. How much time does this require?

Sessions are typically 60-90 minutes, and I work with your schedule to find sustainable timing. Between sessions, you might spend 10-15 minutes on specific EFT techniques I assign, but this isn't homework that adds to your stress—it's designed to support you in real business situations. Many clients find that clearing emotional blocks actually gives them back time and energy by eliminating the mental cycles of self-doubt and overthinking that drain so much bandwidth.

Stop Fighting Yourself While Building Your Business

Start small with the Essential EFT Tapping Guide (14 pages) and receive practical tips to quiet self-doubt and build calmer confidence.

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